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Curious about Coaching?

The Institute for Coaching Excellence (IFCE) provides an affordable pathway to obtaining an Associate Certified Coach (ACC) or Professional Certified Coach (PCC) credential from the International Coaching Federation. Our 135-hour Life, Leadership, & Executive Coaching program can be completed online in 6 months for $4,000. Flexible and extended payment plans available. 

Upcoming Class Dates

  • September 24, 2024 | Tuesdays, 8:00 am - 11:00 am MT

  • September 25, 2024 | Wednesdays, 3:00 pm - 6:00 pm MT 

What Can You Expect?

The IFCE is  a boutique training institute that is accredited by the International Coaching Federation. We believe coaching programs should be affordable, inclusive, and human-centered. Our small class room sizes, emphasis on 1:1 mentorship, and free business development templates create a resource-rich environment that will prepare any aspiring coach to become a confident coach and a leader in the coaching industry.

ICF Accredited

135 hours of programming taught by ICF Credentialed Instructors


 Weekly, 3 hour classes held via Zoom Video Conference for
6 months

Quality Curriculum

80% focus on
the ICF Core Competencies &  20% on business development 

Mentor Coaching

10 hours of mentor coaching included at no additional cost

Peer Coaching

Work with a peer coach partner to obtain coach experience hours and support

Capstone Project

Complete a Capstone Project to officially launch your business

Curriculum Overview

Our program consists of 22 lessons broken into 5 modules that are completed over the course of 6 months. 80% of our coursework covers the International Coaching Federation's Core Competencies and Code of Ethics, which means you will receive ICF- accredited instruction in the following areas:

  • Introduction to the ICF and the history of coaching

  • Overview of coaching niches, industry statistics and coaching benefits

  • Overview of the ICF Code of Ethics & Core Competencies

  • Intro to contracting, invoicing, and onboarding new clients

  • How to facilitate transformative and productive coaching calls

  • How to support clients experiencing a mental health crisis

  • Introduction to the neuroscience of coaching and human development

We build in a variety of learning approaches that support critical thinking, peer sharing, and experiential learning. That means we often watch videos, experiment with coaching tests and tools together, role play coaching scenarios, and spend up to two hours of class live coaching. We also share sample contracts, budget and financial projection excel sheets, and coaching worksheets at no cost. And just in case you miss a class, all of our lessons are recorded!

The remaining 20% of our curriculum is focused on our Business in a Box Program, which provides step-by step-instructions for launching a business. Alongside planning support to develop your short and long-term business goals, we spend 5 lessons (Module 3) providing students detailed support for developing, managing, and growing their business. Some of the business development topics we review include;

  • How to pick a business structure and register your entity

  • Marketing support to develop a website, brand, and messaging strategy

  • Support to develop your rate, services, budget and financial projections

  • Planning support for taxes, retirement and professional development

  • How to get new clients and build a financial pipeline


Krysta Grangeno
Fall 2023 Graduate

"I am so grateful for this experience and the skills Christian and Alexis taught me. This program has been integral in grounding me, building my confidence, and in helping me feel empowered to take the next steps in my life and career.

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Kate Madigan
Spring 2023 Graduate

"IFCE exceeded my expectations.
This course gave me the skills and knowledge to be a successful and effective coach, and I grew so much as a person. The coursework was robust, but the workload was manageable to do while running my business. I highly recommend IFCE to anyone interested in getting trained as a coach."


Michelle Puckett
Fall 2022 Graduate

"This program provided incredible value. Alexis and Christian are powerful, fun, effective coaches, and they share their wisdom generously. Everything was designed to set me up for success.
I enthusiastically recommend IFCE to anyone ready to grow their
coaching & build their business!"

About Us

The Institute for Coaching Excellence (IFCE) was founded by Alexis Goggans, PCC & Christian Hartley, PCC in 2020 with one mission - to create diverse cohorts of competent and confident coaches who become leaders in the coaching profession. Since 2017, Christian & Alexis have provided life, leadership, and executive coaching to leaders, organizations, and agents for social good. Together they have more than 10 years of formal experience, and 2,500+ hours deepening their coaching practice while running successful coaching businesses. To date, the IFCE has enrolled five cohorts of future coaching leaders. Below is a picture of our Spring 2023 class that just graduated October 2023.


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